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Projects
Hurley
—Creative Direction —Graphic Design — Digital Marketing —E-Commerce —Copywriting
Challenge: Lead the creative team of Hurley EMEA for various campaigns, capsule collections and partnered events, simultaneously respecting a strong cohesion between departments and advancing the brand across partner channels.
Solution: Take 15+ years of experience in Action Sports and time spent participating in Southern California & European surf environments and creative direct an international team of designers, photographers and industry experts. The polishing and fine details applied throughout.
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Describe your image
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Alsen
Ibiza
—Art Direction —Photography —Strategy
—Graphic Design —Copywriting
Challenge: Help build a fashion & lifestyle brand centered around the traditional Spanish Espadrille beach shoe.
Solution: Create imagery & brand values based on the chic Ibiza beach lifestyle through creative direction, photography, graphic design & copywriting. Also placement in tradeshows, direct to consumer sales strategies & local business partnerships.
Dubfire
—Tour Management —Media Design —Production—Asset Management
Challenge: Support the Grammy Award winning and number one rated techno DJ & Producer Dubfire with touring, content creation & asset management.
Solution: Production support: setup of technical & hospitality rider, touring logistics & event advancing. Strategize & develop Dubfire brand image: personal photographer, videographer & graphic designer since 2012.
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Portuguese Surf
Film Festival
—Creative Direction —Graphic Design
—Event Production —Management —Identity
Challenge: Connect the annual 10-day surf film festival with its host community through creative direction, workshops & production.
Solution: Develop impactful graphical campaigns, workshops and film selection for the 2017, '18, & '19 editions of the festival. Co-producing the festival with the local government of Ericeira, Portugal, and working closely with local artists and media partners.
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Supertubos
Boutique Hotel
—Project Management —Space Design
—Research —Sustainability
Challenge: Create a multidisciplinary accommodation & commercial space for creatives & surf tourists in Peniche—Portugal.
Solution: Implement ideologies which fused Japanese minimalism, local Portuguese construction techniques & modular interior/exteriors to address social & enviornmental needs associated with sustainable tourism development.
Hello.MUSIC
—Graphic Design —Pitch Deck —Consultancy
Challenge: Create a musical education product which combines short-stay immersive holidays with digital music production .
Solution: 1) Create brand identity & image through graphic design. 2) Build out customer profiles, define gaps/needs in the market, build brand narrative and design curriculum & itineraries for students during both City & Beach editions. 3) Prepare pitch decks for brand collaborators such as Roland & Izotope.
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